client • leading automotive company
mission • create a logo - clean and font-based
•
notes • This logo had to be very clean and simple. Because of the international market, it had to be applicable for that. The company develops automotive solutions for car workshops and other high-end professional users of their technology. The logo is more font-play, but has a very subtle reference to the automotive part: the grey shape symbolises the asphalt. The slightly italic positioning of the font emphasises the 'moving' and the baseline has a futuristic touch to point to the innovative aspect of the clients activities.
